37 Minutes

I spotted a media request from one of the nation's largest newspapers for an expert source on a pop culture topic. I had the 'perfect' faculty member for it. I emailed them and got a great quote back; I forwarded it to the reporter and crossed my fingers. A short time later the reporter emailed me back. Great, I thought, they're going to use the quote. Then I read the email: it said Thanks, but they already had enough sources. I looked at the time of the expert request and the time the reporter wrote back to me: it was 37 minutes! In slightly over half an hour enough people like me had sent them what they needed and I was out of the game. 37 minutes! This really is the information age!!