Senior Queen Muse is Interning at the White House

Finally got the approval from the White House to make this announcement! Queen is graduating in May; her internship is the final "class" she needs to finish and earn her degree. She's had numerous other internships in her time at La Salle (including the Philadelphia Daily News) and Scholastic Press (publishers of the Harry Potter books). Now the hard part: getting external media to tell her story.

Scary thought (for me, anyway)

Learned at a conference that 18% of children in grades K, 1 and 2 have a smart phone. Why is that scary? Well, while I believe that the smart phone is how people will get news in the very near future, I wonder: who will be sending it out to the smart phones? Will there be neutral "third party" organizations that gather and distribute "news" information? From a PR point of view it's even scarier: with everyone sending info out on the web, how does an institution such as La Salle connect with students in teh future: what will make them read "our" material and not another school, or for that matter, how can we make them read our info and choose to view it when everyone else in the world (well, almost) will be trying to communicate with them, too?

Retirement: Not mine

Richard Goedkoop, professor of communication here at La Salle is retiring in May; bad news for me: he's been one of the most quoted professors in my time here. Rich studies/teaches broadcasting and comments about the media. He was recently in The Christian Science Monitor and USA TODAY.

Rich is a Licensed Battlefield Guide at Gettysburg National Park. I hope he'll keep his smartphone with him at all times so I can send him media questions.