Thursday, July 29, 2010

The Alligator and the River

I have a vague memory/recollection about how a female alligator gives birth to many babies, and has to get them to a river very quickly; well, with all the dangers that lurk in the wilds, if 2 or 3 babies get to the water, that's a good number. Why the alligators don't birth at the river is a mystery, but the point I'm trying to make here is that if several La Salle stories are distributed and only one, two or three make it, then, well, we're as good as the alligators.

It could also illustrate how many steps this process takes: first, I have to make contact with the media; then they have to like what I give them; when they write their story or conduct a tv/radio interview, they have to include the La Salle mention in their content; then that person turns over the material to an editor or producer, who for a variety of reasons (space, time available for the broadcast, etc) could decide to trim the story and the La Salle reference, and then finally, the story has to be in the media: some stories are written but then are rejected when completed again for a variety of reasons. So, like those baby alligators, getting to the river (or airwaves) the La Salle material has challenges to overcome....

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