Yesterday Ch. 3 in Philly interviewed John Dolan, VP for Enrollment Services at La Salle, for a story on college graduation rates. Ch. 3 isn't sure when the story will air, but they spent close to 20 minutes speaking with Dolan and the max face time he'll get will be 30 seconds (and that's pushing it).
It's easy to get frustrated in that scenario: one professor was interviewed for 45 minutes for a story and one sentence was used with the professor's comments. On many occassions faculty are interviewed for 30 minutes or more and none of their comments are used. This is life in the pr business. I'm lucky to have faculty who are willing to take time to do interviews, and are still willing to do them even after they aren't quoted or broadcast in the segment.
Wednesday, January 13, 2010
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