Scary thought (for me, anyway)

Learned at a conference that 18% of children in grades K, 1 and 2 have a smart phone. Why is that scary? Well, while I believe that the smart phone is how people will get news in the very near future, I wonder: who will be sending it out to the smart phones? Will there be neutral "third party" organizations that gather and distribute "news" information? From a PR point of view it's even scarier: with everyone sending info out on the web, how does an institution such as La Salle connect with students in teh future: what will make them read "our" material and not another school, or for that matter, how can we make them read our info and choose to view it when everyone else in the world (well, almost) will be trying to communicate with them, too?